Our brand needed to make a point—and we helped it make it. IFB Point, the Company’s chain of brand store wanted to celebrate the opening of it’s 501th store in Goa, the land of sun, surf and so much more! Our campaign evolved around the mood of the sunny getaway with local motifs and expressions to complete the look. The store itself was celebrated as a fusion of traditional and modern living, showcasing home appliances for its laundry, living and kitchen ranges.

COLLATERALS Ads, Leaflets, Invitation, Web Banners, Kiosk, Hoarding