The pack design on the left features a lady with a Nargis flower in her hair enjoying a cup of tea against the scene of a verdant, tea plantation hill. The simple connection with the brand is the enjoyment of tea. Avedan pack uses a solid, red colour in order to appeal to mass audiences. It features a soft but strong branding unit which essentially cues that it is a garden tea. The design for the pouch in the middle has been adapted from its previous avatar, which had been printed onto a tin. Seek more
Ambootia owns and operates some of the best tea gardens in Darjeeling. This brochure for it uses a die cut of a ladybird which is part of the Company's corporate logo on the cover. The Ambootia logo embossed in silver is part of a minimalistic creative strategy to make the brochure seem like a classy coffee table book on tea. Seek more
Darjeeling Impex Limited is a subsidiary of the Poddar HMP Group. The gift pack design created by us is a vintage wooden box with an illustration of a tea garden and an exciting wordplay for an overall memorable effect. It also features a red lacquer seal for exclusivity and authenticity. Seek more
Darjeeling Tea Association assists the Tea Board in authentication, protection and preservation of Darjeeling Tea. The brochure uses the metaphor of the five senses relating them to different stages of tea drinking. The concept presents tea as a sensorial experience.
Tata Tea is one of the leaders in tea production in India that also exports internationally to the CIS and other countries. This packaging was designed for their coffee brands.
Tea Board of India is an Indian government agency headquartered in Kolkata to promote the cultivation, processing, trade and export of India tea. This booklet was created to present the International Property Rights (IPR) of Darjeeling Tea. The cover features teacups showcasing various attractions of Darjeeling such as Kanchenjunga and the Toy Train.
The Duncan Goenka Group is a highly diversified group with 20 operating companies and a workforce of 40,000 employees. Double Diamond is a premium CTC leaf brand owned by it.
Spencer’s Retail is a chain of retail stores based in Kolkata. The pack designs for tea targetted at the general masses show the cup and saucer as the focal element. Both packs are surrounded by greenery to enunciate the natural properties of tea.
A brochure for Al Shokur using the image of a wooden tea crate and blue teapot against a mound of tea leaves. Inside the photograph is seen in full length featuring the range of Al Shokur teas.