My Companion is a national-level stationery brand launched by the Shrachi Group. We were approached by the client to help them differentiate on shelves. We worked towards relooking at their identity, re-define their product templates and define their brand guidelines so that designs could be seamlessly continued through their various SKUs. Several simple and often overlooked product elements such as time-table, index and back panel were redesigned and simplified to enhance the user experience.
Credits: In Collaboration with NH1 Design