This communication was created to showcase IFB’s New Year and Pongal promotion. It uses colourful imagery along with the iconic overflowing pot of rice to evoke ideas that connect the IFB brand name to the ideas of abundance and prosperity.
These were two more festive leaflets created using the same combination of the IFB Woman and handpainted illustrative style. One was for Rath Yatra and the other for Onasadhya. Apart from the dramatic use of colour in the illustrations, the Onasadhya leaflet includes a tearaway scratch card while the Rath Yatra leaflet features a special offers.
These were two single page leaflets, one each for Holi and Valentine’s Day. Both are brand ads featuring the entire IFB product range panel below. While the Holi leaflet is more involved with colour, the Valentine’s Day leaflet features a prominent heart shaped design element that serves to frame its essential message.