IFB Festive

IFB Appliance–Poster

This communication was created to showcase IFB’s New Year and Pongal promotion. It uses colourful imagery along with the iconic overflowing pot of rice to evoke ideas that connect the IFB brand name to the ideas of abundance and prosperity.

IFB Appliance–Standee, Poster and Scratch Card

IFB Appliance–Standee, Poster and Scratch Card

IFB Appliance–Standee, Poster and Leaflets

IFB Appliance–Standee, Poster and Leaflets

IFB Appliance–Standee, Poster and Vouchers

IFB Appliance–Standee, Newspaper Ad, Leaflet and Dangler

IFB Appliance–Poster, Leaflet and Dangler

IFB Appliance–Standee, Banner, Newspaper Ad and Leaflet

IFB Appliance–Ads

IFB Appliance–Leaflet and Banner

IFB Appliance–Standee, Ad, Leaflet and Dangler

IFB Appliance–Poster and Standee

IFB Appliance–Ads

IFB Appliance–Ads

IFB Appliance–Leaflet

These were two more festive leaflets created using the same combination of the IFB Woman and handpainted illustrative style. One was for Rath Yatra and the other for Onasadhya. Apart from the dramatic use of colour in the illustrations, the Onasadhya leaflet includes a tearaway scratch card while the Rath Yatra leaflet features a special offers.

IFB Appliance–Standee and Poster

IFB Appliance–Leaflet

These were two single page leaflets, one each for Holi and Valentine’s Day. Both are brand ads featuring the entire IFB product range panel below. While the Holi leaflet is more involved with colour, the Valentine’s Day leaflet features a prominent heart shaped design element that serves to frame its essential message.

IFB Appliance–Ads

IFB Appliance–Ads

IFB Appliance–Ads

IFB Appliance–Ads

IFB Appliance–Standee and Poster

IFB Appliance–Ads

IFB Appliance–Ads