The designs of these packagings of IFB laundry and dishwasher additives, rebranded as IFB Essentials, were revamped to reflect a neat and consistent design template that clubs them under a single brand name.
This leaflet was created to inform IFB’s loyal customer base of a new hamper of IFB additives for washing machines, dryers and dishwashers, called IFB Essentials.
This packaging exercises included IFB washing machine, microwave and dishwasher additives and washing machine cartons. The essential element of communication in these packagings is the washing machine and dishwasher mascots that are the central focus of the labels. The varianting is colour coded for easy identification.