The communication was designed for IFB’s new line of Smart Load Front Loader Washing Machines. It uses a sophisticated black background against which the key features are highlighted in carefully placed white typography. The machine itself is showcased with its novel pedestal drawer, displaying the additives placed within it. Seek More
IFB is one of the country’s leading home appliances companies with a No 1 position in the washing machine and dryer segments. This all-product catalogue is made in a foldout design that showcases all IFB product ranges in a sectioned format that draws its inspiration from the neatness and minimalistic elegance of IFB’s products themselves.
This all-product catalogue is made in a foldout design that showcases all IFB product ranges in a sectioned format that draws its inspiration from the neatness and minimalistic elegance of IFB’s products themselves.
The catalogue for IFB’s newly launched range of air conditioners is designed with helpful icons that direct the reader’s attention to its various features. Complicated concepts such as Titanium Dioxide coating and positive ionisation are illustrated for ease of comprehension. This catalogue goes to the heart of the urban experience and enhances it both visually and otherwise.
This communication was created for IFB’s range of digital stabilizers. It communicates the dual idea of seamless power and seamless lifestyle with appropriate imagery. The text is focused on protecting home appliances against voltage fluctuations.
IFB takes pride in being a pioneer of dryer technology in India. To showcase these products the catalogue that was created is designed as a simple, easy-to-read, 8 page brochure that captures the essential convenience of the IFB 100% Clothes Dryer in interesting images, icons and templates.
These two single page promotional leaflets for IFB were created by adapting existing advertisements. They are both for IFB 100% Clothes Dryers and use different approaches. While the first is more practical and talks about making a visible difference to one’s life, the other is emotional and shows a mother and child in an affectionate embrace with the line, ‘We two look great like this
This IFB two-page back-to-back leaflet features a Polaroid theme that shows snapshots of the two products being showcased, the IFB 100% Clothes Dryer and the IFB Dishwasher. The idea was to bring the appliances into central focus while devoting space to expound their individual features. The supporting pictures have been chosen to illustrate the best benefits of each: the dryer page shows a monsoon picture while the dishwasher is set against the backdrop of a kitchen with sparklingly clean dishes.
This user manual was designed for IFB’s new range of Top Loader Washing Machines.
The catalogue for IFB’s Top Loader Washing Machines uses an interesting visual device on its cover of portraying the washing machine as occupying the entire page. The pages inside use a neat, easy-to-read design approach with tiles to highlight each feature separately.
The front loader washing machine is the premier product in IFB’s arsenal. The catalogue that we created for it uses soft, elegant fonts that highlight the salient points of some of the most efficient and ecofriendly washing machines in the market today. Each feature is painstakingly explained in the simplest possible words.
IFB is one of the leading manufacturers of dishwashers in India. The catalogue is rendered in a neat style on quality paper with metallic printing to give it that extra sparkle commensurate with the functional and aesthetic attributes of IFB Dishwashers. The overall design is a celebration of freedom from household chores.
This product catalogue was created for IFB Refrigerators and showcases their two main aspects, Space Smart and Ultra Chilling System (UCS) in a neat, ordered format that captures the marvel of a uniquely intelligent home appliance in the short space of a few pages. The design is predominantly grid-like and uses the formulaic IFB approach of sophisticated minimalism to portray its content matter.
This user manual was created for IFB’s newly launched range of refrigerators. It uses red, the IFB brand colour, for section headings and highlights. The colour scheme otherwise is in greyscale, making it extremely easy to read and understand.
IFB’s Kitchen Appliances range of products includes, hobs, cooker hoods, microwaves and ovens. As the kitchen is the most familiar room in a home, our approach treats the IFB kitchen as a place of indulgence and escape. The modernity and technological elegance of this range lends itself well to a design that is altogether tasteful yet on the cutting edge.
IFB Art kitchens are customised modular kitchen solutions from IFB that cater to discerning tastes. The catalogue we created for it reflects a sense of space and proportion in its white backgrounds and intelligently placed sections, colour-coded for Evergreen Modern (Green) or Flamenco (Red).
This product catalogue for IFB showcases its modular kitchens. It uses pictures of tastefuly arranged kitchens along with mood and lifestyle shots to create an overall sense of sophisticated style as applied to modern living.
This product catalogue was created for IFB’s Commercial Dishwashing Solutions and showcases the various products and processes available to prospective customers, i.e corporates, hotels, hospitals etc.
These were two promotional leaflets created for IFB. The first focuses on an exchange offer with juxtapositioned images of a regular washing machine and an IFB Front Loader Washing Machine. The next showcases IFB Diva in a celebratory tone that makes use of exuberant copy and bright colours.
IFB created these leaflets as wedding promotions of its product range. They are rendered in a simple, tasteful shade of maroon that best accentuates the elegance of the image and copy. These were released during the wedding season and project IFB appliances as a indispensable facet of the modern Indian lifestyle.