The packaging focuses on the product colours and juxtaposes the origin of the oil with the most popular dish, using a droplet curve as point of focus.
The pack design for Jhoola long grain premium rice focusses on the goodness of the grains and is backed by the colours green and yellow to add nature and harvest cues.
Targetted at the lower income group, the packaging for Payal rice displays the product in all its simplicity and sets it against a green paddy visual with strong yellow background.
JVL Royal premium basmati rice is displayed in all its pristine luxury with a dish set against the lush countryside.
These pouches design were for JVL Royal. The ones for Mustard Oil use the colour purple as this is the typical colour of royalty. In both designs the swoosh element enhances readability and anchors the design proportionally. The design for the Soya Bean pouch is almost identical to the one for Mustard Oil, except that it is in green and uses a different platter of food as its visual.
The tin labels has been adapted from the pouch designs which uses top down view of a plate of appetising fare to entice the viewer against a golden background that creates the effect of oil rippling under the plate.
These labels were created for Jhoola Refined Palmolein, Kachchi Ghani Mustard Oil and Refined Soyabean Oil. Each of them uses a neat, recognisable design in conjunction with tempting food images. Each is colour coded, making them instantly distinctive.
This carton was created for Jhoola Super Bake, a brand of bakery products. It showcases, chicken puffs and patties in a design that incorporates a swoosh element that anchors the design in place.