These postcards capitalise on the postage stamp route and use each pair separately on individual postcards that allude to the idea of bridging gaps via communication.
The Re-Imagine campaign included bags, to which was extended the poster’s concept of dual personalities/cultural symbols of both India and the UK in the form of postage stamps.
The result of the year-long case study that was branded Re-Imagine was contained in a brochure that was designed using bright infographics keeping the young readers in mind.
Eventually a report was prepared, outlining the findings of Re-Imagine’s year-long study. It presented the information using an inforgraphic approach that made the report fun, interesting, accessible and easy to read. The cover was a composite of the postage stamps created earlier for the poster.
Re-Imagine was a year-long study conducted by the British Council in conjunction with its partners in India and the UK, regarding the evolving cultural relationship between people of the two countries. The poster that was created for it uses the approach of postage stamps, featuring pairs of Indian and UK counterparts, eg Rabindranath Tagore and William Shakespeare, the Tudor Rose and the Lotus flower etc.
The brochure on the left was created for the GCE examinations in India. It has a series of slim booklets created for the purpose of communicating the British Council’s efforts to foster opportunities for Indian students to study in Britain.
The British Council is a British organisation specialising in international educational and cultural opportunities. This brochure was created to showcase the educational opportunities available in the UK. The cover features a grid of paintings representing the cultural relations between India and the UK. The pages inside use colourful backgrounds and include paintings from the River Link festival.
The River Link Festival is part of the River Links Project of British Council in which institution, partnered by a school in the UK, works on a theme related to the river using a variety of art forms. 16 colourful panels created by the students of the Calcutta and London schools were the main attraction of the festival and were designed by us to enhance and properly emphasise the theme.