Limtex Group of Industries

Limtex–Nargis Tea

Limtex–Nargis Tea

This special range of tea tins was created for Nargis for the purpose of export to Russia and other CIS countries where the tea drinking culture is strong. The design adopted a premium approach using the theme of Indian/Mughal culture, illustrated on the tins in an elaborate portrait style. They are a statement on the royal pedigree of tea. A special aroma shaped element houses the images and arises from the idea that a single whiff of Nargis tea transports the senses into an otherworldly experience.

Limtex–Nargis Tea

The pack design on the left features a lady with a Nargis flower in her hair enjoying a cup of tea against the scene of a verdant, tea plantation hill. The simple connection with the brand is the enjoyment of tea. Avedan pack uses a solid, red colour in order to appeal to mass audiences. It features a soft but strong branding unit which essentially cues that it is a garden tea. The design for the pouch in the middle has been adapted from its previous avatar, which had been printed onto a tin.

Limtex–Nargis Tea

The packaging for this range of Nargis tea uses the product shot as the main theme. A large teacup in a saucer with the key ingredient shown forms central focus while solid colour variations cue the different flavours. This pack is a gravity pack and includes a tearoff at the bottom for individual removal of teabags.

Limtex–Nargis Black Tea

These packs were created for Nargis Black Tea. Black tea tends to be a strong blend of tea, so its aroma is depicted in a large whiff of vapour which is also in the shape of the black tea leaf. This visual hook is accompanied by a standard cup and saucer of tea lower in the pack.

Limtex–Nargis Tea

Limtex–Corporate Profile

Created for the Limtex group of company's this spoke of the tea major's harmony with the elements and related the various divisions of the company to a specific element. The pages ran the gamut of earth, air, water etc, with bold colours and visuals.

Limtex Biscuits

Limtex Biscuits

This range of biscuits was created for Nargis, which covers all the major poplar brnds, such as Marie, Malto Vita, Top Crisp & Crackerrs, amongst many others. All of the designs feature the brand name in a ribbon strip with backgrounds in varying colours to variate the brands and add an eye-catching quality to the designs overall.